Question 4

How is the institution portrayed in the trailer?

The institution plays a big part in how viewers will see the movie. 20^th century fox is one of the biggest institutions that are around. It has had many brilliant and classic movies and I believe that this says a lot in what the audience will expect to see in the movie. As it is a well known and liked institution people will know that this movie is going to be a good one and possible another timeless classic.

Question 3

How does the trailer attract its target audience?

The main way it attracts the audience is due to people being able to identify with the main characters, this is because they may have been in a situation that required them to decide if they should or shouldn’t do the right thing. Also they will be able to get a person identity as they might realize what side they would be on and why. This would make them more interested in seeing the film as they feel like they have already interacted with it and would like to see how it turns out.  

Also they may get a sense of escapism as their tension would be freed and they would be able to enjoy it more, this would make the experience more pleasurable and also play a big part in them deciding whether or not they will watch the movie. But this is dependent on the person as their needs are individual and how satisfied with the trailer they will depend on the individual itself.

The way the shots are shown play a big part as this will mean that they use the best angles and shots to display the most enticing parts of the movie. This is seen in the trailer where lots of action is shown in shots to help show the audience what type of genre it is and so that the audience know if this movie is for them. Also this help to show off the narrative and the voice over helps explain what’s happening so that we get the general jest of what’s happening and why in the movie, so that the viewers don’t find it too complicated and hard to understand as this would alienate them from seeing the film.

What else is important is that the director is well known for his other movies and it says a couple of his best movies in the trailer, this is clever as it establishes a pre existing audience. What I mean is that people that have already seen his movies and have liked them will be willing and interested in seeing this movie as they would like to experience his work again or even just to compare it to his other movies.

Furthermore they way it shows the technology is amazing as its subtle but does not go unmissed, this is displayed in the effects that are shown in the trailer for instance they way it all looks so real and how imaginative it is, also how the director was able to create a whole new world that is so different from ours yet poses some similarities. This plays a big part in trying to persuade the audience to watch the movie as people will be blown away from how advanced the technology is and will want to see the movie.   

Question 2

How are Humans and the Navi represented in the trailer?

Right from the beginning the Navi people are shown to be very peace full, as they don’t have any machinery but use animals and throughout the trailer they are not seen hurting anyone or anything. This is very different from how us Humans are represented as it shows us as very greedy and just out for money. It also shows that people are willing to kill to get what they want even though it’s not theirs to take. However they are shown as the superior type and the likely ones to win the war.   

 There are times in the trailer that make you think that human are represented as having no real human emotion, or sympathy this is because they have been very destructive to a peace full race. The Navi are very traditional and compared to people this is a good think, I think its representing today’s society and how we as a race have lost our traditional values and just care about money.  

What’s interesting is that the villain is a human and you would expect the Navi to be the hero’s, but they are not; as a human has to save them. This conveys that although humans are the bad ones there is still good left in us and I think it is sending out a message that we need to look after people and not just bully others to get what we want.

Also the way the hero is a human and betrays its own race for another represents us in a good and bad way as although he is doing it for a good reason he has still betrayed the human race, so it gives out mixed messages but it is up to the audience to see it the way they want.  

Also Humans are seen using guns a lot in this which is a phallic symbol. This is to show that they need the power. But what’s interesting is that the main character that’s a male is using a gun but the main female is not seen using one. This could convey that women don’t need a man to help them as she uses a cross bow and arrow.

Furthermore in the beginning it shows Earth and Pandora, both planets are half covered with darkness and the rest with light. This represents good and evil as both planets are shown to have good and bad sides. Also Pandora is much bigger than Earth and that could convey that Pandora as a whole is stronger than Earth or Humans.    

Question 1

http://www.youtube.com/watch?v=-9ceBgWV8io

What codes and conventions come across in the trailer?

The narrative of the trailer is Non-linear; this is to show parts of the movie that the director thinks will attract the audience. Also there is the release date of the movie which is very normal for movie trailers to have. Furthermore lots of action and enigma codes are raised in the trailer for instance who will win the war, and who’s side is the main character on? Also there are parts that are left unclear as to what will happen next like when the main woman attacks a soldier. This is common in trailers as this will leave the audience wondering what happens and they will feel like they have to see it. A lot of enigma codes are also raised for instance how did the main character get in a wheelchair, and also why are they attacking the Navi ( the blue people)?

There is a lot of dramatic music in the beginning that means that right from the start of the trailer the audience feels the tension. Then it becomes much faster which conveys danger.  The side the hero is on appears to be a lot weaker than the opposing side, this is done so that if they do win it will feel like a bigger win.

They have movies that the director has made before like the titanic and ect… This is found in most trailers as people that have seen their movies will kind of know what to expect and if they have liked their previous movies they will want to watch this new movie. What’s interesting is that normally they have a lot of credits but the only person mentioned in this trailer was James Cameron, I think that they have done that as they would like to portray to the audience that he was the main person that made this movie and takes most of the credit for it as that is only fair. But this could alienate others as they could see it as him being greedy and not give any credit to all the other people that helped make it.